Gone are the days when people turned to their local newspaper to find upcoming events in their town. To start the record, they designated their contacts for media requests early, created compelling press releases, and did little to no paid advertising. The advent of the Internet and the Social Media agency in Dallas has replaced traditional methods of event marketing. Today, people find information about events on search engines and social networks. To determine if an event is worth attending, they listen to other people’s opinions about the event through social media.
Social networks have changed the way people collect information. Therefore, it is very important that event planners leverage social media alongside their existing tools to reach potential attendees. All event marketers must understand the social media (SM) landscape, identify their target audience’s engagement platforms, and develop a relevant social media strategy to increase event awareness and increase engagement.
The rapid growth of social sites can seem overwhelming at times, but it’s great for the events industry because it gives you access to millions of people at your fingertips. There are many benefits to using social media for event marketing. For example:
Social media is a great opportunity for event planners to connect with industry experts, influencers, and academics. People usually communicate with each other through SM before and after events. Especially if you have a large audience. Event organizers are expected to allow, engage, and encourage such participation. Because this allows for more meaningful engagement and conversation during the event.
reach a large audience
Facebook has 1.28 billion monthly active users, Google+ has 540 million monthly active users, Twitter has 255 million monthly active users, Instagram has 200 million monthly active users, and LinkedIn has 200 million monthly active users. It has 187 million users and 1 billion monthly. Active users on YouTube. 6.7 million people blog through blogging sites. When SM promotes an event, attendance increases. You can also mobilize registered attendees and invite colleagues/friends to register for events and conferences using the Social Media Agency in Arlington.
Decide on the theme of the event.
As an event marketer, closely monitoring your business discussion forums on LinkedIn or your brand’s Facebook page will give you a clear understanding of the topics and information people are talking about and interested in. This will help you select user-specific topics and make your event more valuable to attendees. If the speaker also knows the preferences of the audience, he will be better prepared to personalize his message or presentation. You can also check attendee feedback on the presentation on Twitter, Facebook, or attendee blogs, and incorporate changes in the future if necessary.
Improved event planning
Social media pushes everyone involved—attendees, speakers, staff, and event planners—to do their best. The social network empowers attendees to become reviewers or critics of the event. You can easily post your comments online. This can make or break the reputation of the event and the organization. SM presents a great opportunity to improve your online reputation. Simply listening to attendee feedback and making changes accordingly can help you plan better events in the future. Presenters and staff can also use feedback to engage attendees more deeply.
The above benefits make social media indispensable in today’s world of event marketing. Participating effectively across all social media platforms is important to ensure that your social media efforts can help you achieve your goals. CanOpener is a recognized SMM agency that develops and implements SMM strategies to promote local festivals, events and conferences. Develop an event marketing strategy tailored specifically to your event goals and monitor social media activity on Twitter, LinkedIn, Facebook, Google+, YouTube and more.