October 3, 2023

Some time back, when I was new to this whole concept of internet marketing for small home business, I had gathered up information from all the possible sources. Today, I plan to share my experience and information with you. And as a student of “business strategy” subject few years back in my school; I always believed that having one in hand always helped.

As a student of, “business strategy” I had learnt that, ‘strategies’ is an overall direction providing tool which can be used like a compass. In the competitive business environment, whether you hit upon a home business opportunity or you identify the pit fall – either way, your business strategy helps you to take appropriate actions. This clearly indicates that, once you have a “business strategy’, you have a direction in hand which helps you to focus on marketing, areas of improvements and areas of corrections – to achieve desired results.

With my little experience, I have realized that one of the ways to be more effective and efficient on internet to promote your home business is to have as very clear Marketing and Online presense services strategy as part of your overall home business strategy. Huge corporate houses do this. However, individuals like us are caught up with so many diversities, that we ignore to spend time on this critical topic. As I have learnt, marketing is the nerve center of home business. One has to have that sensitivity to align the marketing strategy with the overall home business strategy to achieve the desired results / objectives.

When your marketing strategy is aligned with your overall business strategy with clarity, by default there will be an increase in your focus on the content management of your website. This is bound to happen automatically. In other words, website will have strategic value offerings for your target audience to achieve their desired results.

Strategic planning:

either you are in to home business planning or online marketing planning, the concept remains same I.E. Detailed strategies have to be outlined. Only thing is your scope of planning and actions might narrow down when you are working on ‘online marketing strategic planning’. Being focused and developing strategies suitable and in alignment to your value based offerings when implemented will drive you towards the desired ends.

While you are drawing the strategic marketing planning, following points needs to be addressed from perspective I.E. The offering and the values.

1. Objectives – big picture
2. Home business strategy – goals & visions
3. Marketing strategy – action plans to achieve #2

the above three points step by step narrows down in scope I.E. Progressively narrows. The ‘objective’ always provides a clarity on the ‘big picture’ ‘&/or the ‘vision”, in other words, provides information on what, why, where, when and how to your clients.

The major challenge for you to present in the main/home page of your small home business web site is the ‘value based proposition’ I.E. What is that you can offer to your client to build his small home business and how is that you can be of support in his achievement of his objectives and desired results. This is one of the crucial marketing strategy that needs to be carefully crafted and adopted while designing & managing the contents on the main/home page of your small home business website.

Marketing strategies defines certain set of approaches that you need to religiously follow.

They are:

1. Communication – stay connected with existing and new clients and also with prospects.
2. Awareness – keep sharing the happening in the industry and ensure they have the sufficient awareness to make informed decisions
3. Presentation – keep enhancing your website with latest value based information. This will generate interest for people to re-visit your site.
4. Offerings – always make it evident what is that they are gaining with your association.


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